Local perceptions of cultural heritage and tourism development – case study Bač, Serbia

  • Lana Gunjic
Palabras clave: cultural heritage, cultural tourism, local community, tourism development, Bač, Serbia


This paper presents a part of the wider research of a case study on Bač – a small town in the north‐west of Serbia, inscribed on the UNESCO’s Tentative List – whose aim was to explore if cultural heritage in Bač can be the driving force for the development of cultural tourism and in that way be an engine of local community development. Moreover, it explores if the value and potential of cultural heritage in Bač were recognized by the local community, since the residents are significant actors and can influence the success or failure of the local tourism industry. The results implied the absence of local initiative and their involvement in the tourism development. Although the local community is aware of significance and attractiveness of cultural heritage, it does not recognize cultural heritage in a more beneficial way, as an economic resource.


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Biografía del autor/a

Lana Gunjic

Lana Gunjić was born on April 24th, 1991 in Belgrade, Serbia. She obtained her undergraduate degree in 2014 at the University of Belgrade, Faculty of Geography, Department of Tourism. Her interests in cultural heritage, cultural tourism, project management and the desire to connect two domains – culture and tourism – led her to pursue a master’s degree in interdisciplinary studies, UNESCO Chair: Cultural Policy and Management at the University of Arts in Belgrade, the partner study program with the Université Lyon 2. Throughout her studies, she has been actively engaged in the non-governmental organization “Youth for Tourism” (currently the president) organizing and participating in different workshops, projects, study tours, lectures and seminars, being the workshops leader and conference lecturer. Her professional experiences include being a journalist contributor for the tourist magazine Turistički putokaz, an intern at the Tourist Organization of Belgrade and Cultural Center of Serbia in Paris, Belgrade Irish Festival Coordinator, as well as an associate on different projects. Currently she is working as a coordinator of the Association Independent Cultural Scene of Serbia; at iBikeBelgrade and she is engaged in the project of Supervision of works for rehabilitation of the Franciscan Monastery in Bač as a junior tourism expert.

Cómo citar
Gunjic, L. (2017). Local perceptions of cultural heritage and tourism development – case study Bač, Serbia. Ge-Conservacion, 11, 57-62. https://doi.org/10.37558/gec.v11i0.452